Supporting pawsitivity in games publishing

Still hunting for a publisher? Mooncat also offers full publishing support for 1-2 games a year who are looking for a non-traditional funding model or just need more support than a traditional agency relationship may allow.

Trust us, we wish we had that big AAA money to throw around to make cool games with cool people - but until that day comes, we’ve created a new way to work with a select few games a year. The Mooncat publishing label works on a recoup model, meaning we’ll support you financially on whatever work we do and we’ll only recoup a percentage of our spend once the game has launched, so you can focus on what matters - making your game great.

This allows us to work closer on games that we really love and that we believe need to get to market. And did you know? We also donate a portion of our publishing profits to the charities of the developers’ choice.

Our Specialities

  • Our team’s expertise is in promoting indie games of all sizes. Looking for a full marketing strategy? Brand management? Store page optimization, or possibly advertising? We’d love to help.

  • With a decade of working with games press and content creators as a PR agency, we can come up with the best PR approach for your game and get it in the right hands.

    Planning an influencer campaign? Whether you’re after a hyper-targeted organic campaign or larger scale sponsorships, we’ve got you covered.

  • Need some support on your social media strategy? We can work with you to build the perfect plan, from who to target, what kind of content will work best, and when is best to post.

    We’ve got a wonderful team of community managers ready to work with you on social content planning and community development for every platform!

  • Still early in your development? We can even help you with market research, positioning, and launch strategy no matter where you’re at in your timeline!

  • You can’t be everywhere when you have a game to make! This is why we also have in-house support for Steam broadcasts and livestreams, and can also be your go-to for in-person events around the world.

    Whether you need support scheduling press and influencers or on-site support, we’re here to help you get through event season in one piece.

  • Mooncat’s in-house video editor and trailer expert is around to produce your upcoming release date announcement or launch trailer, or put together an engaging video campaign.

    We can also support on creating screenshots for your store pages, custom art and animations, store page key art, and more.

  • Localization is a crucial (but time-consuming) step to get the attention of players all over the world!

    We can handle all the coordination with leading localization partners, so you can focus on what you do best.

  • Getting your game onto a wild variety of storefronts can be hugely time consuming. We’ll get you there and make sure your game is on all the storefronts you want to be on (with a nice store presence to boot!)

  • Of course, we’re also there to help you port your game and help catch and swat those bugs throughout your development process via our development partners.

Our Published Games

Pitch your game

While we only publish 1-2 games a year, we’d be happy to hear about your game to see where we can collaborate! We’ll try our best to get back to you within 5 business days.