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Getting Through the Noise: How to Pitch Your Indie Game to Influencers
So, you’ve made a game and now you need some visibility. With many games launching every year, it can be easy for your pitch to get lost, especially when content creators' inboxes are flooded with emails to play games every week.
But the good news is: they want to find great games to play and share with their audience. You just need to make it easy for them to say yes.
Creating a marketing plan that works for your game
Unfortunately, the days of “good games sell well no matter what” have long passed. With over 17,000 games released on Steam so far in 2024 - which is already double the amount released just a few years ago in 2019 - it is increasingly more difficult with every release to stand out amongst the crowd.
A Guide to Paid vs Organic Influencer Campaigns
Organic campaigns are all about genuine growth and real connections. It’s reaching out to creators who’d actually enjoy playing your game.
Paid campaigns are a fast track guaranteed way to get eyes on your game. You’re paying for creators to spotlight your game, whether that’s through streams, videos or social media posts.
Which social platform is best for my indie game?
Being an indie game dev is overwhelming on its own. There are tons of things to be on top of. And, in this time and age, we have the pressure to be on social media. But you are already doing so many things as an indie game dev, how are you even supposed to start?
Well, let’s start from the beginning. The first question to ask yourself is probably the most obvious: "Which social media networks am I supposed to use?"
Make your outreach stand out - Find your WHY
The biggest misconception around press outreach and PR for indie games is that you just need to find an email address and send your info point blank.
What if I don't have anything to show from my game?
I do. It's easy to post everything you have at once and run out, leaving you with nothing new to show for the months to come. But I've got some tricks up my sleeve and there's no reason I should guard those jealously for myself like a marketing dragon, so here goes…