Case Study: Eastshade

The game:

Developed and self-published by Danny Weinbaum, former Environment Artist at Suckerpunch, Eastshade was released in 2019 on PC, then Xbox One and PS4.

The campaign:

We accompanied Eastshade Studios throughout the campaign. With no marketing budget and no other communications staff in-house, we had a very targeted PR campaign for the game, positioning it as a non-violent 3D exploration game, or “Skyrim: Photo Mode”.

The game launched to critical acclaim, got a Metascore of 78 and was featured on Steam’s global front page for its first day. Launch coverage included glowing reviews from Kotaku, GameSpot, Rock Paper Shotgun, PC Gamer, GameStar, and it was even featured in the metro infoscreens in Vienna, Austria. Eastshade was also featured in Game Of The Year lists from Polygon and Gamesindustry.biz.

More details can be found in the developer’s post-mortem featured on Gamedeveloper.com.

Interested in working with Mooncat Games on your next campaign? Check out our services and how we work with indie and AA games to make the perfect campaign plan for you.