Supporting pawsitivity in games marketing and publishing support.
About Mooncat
Mooncat Games was formed with the goal of being … well, better. We aspire to be your friendly, helpful, and pawsitive companion in an industry that can feel overwhelming at the best of times.
Looking for a one-off PR and influencer beat for your Kickstarter? Need help devising a marketing plan for a grant proposal? Not even sure where to start? Not to worry, we are ready to work paw-in-paw with you to see your goals through to the end.
Learn about our services
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If you’re looking to work with us on a one-off basis or just looking for some advice before your launch, we can be your right hand squad to help you through planning and execution.
This usually looks like a one-off consulting session with a supporting marketing and PR plan. We can also work on a longer-term basis, as your team of experts when you need it, or upscale this when needed to more hands-on services like community management, localization, and more.
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Need a bit more hands-on support? Our team is built of experts across a variety of marketing initiatives like social media and community management, PR and influencer outreach, targeting and positioning, and trailer and asset creation.
It’s okay if you’re not sure what you need yet, we’re happy to work with you on a marketing plan for your specific timeline and needs and create the perfect launch campaign for your game.
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We spend a lot of time chatting with indie game devs, so we also know that there are a variety of production and distribution services that can be overwhelming if you’re a developer self-publishing on your own.
To ensure your game is ready for launch, we also have in-house staff and partner agencies to support on a variety of production services like localization, store page management, porting, and more. No matter your needs, we have a solution for you and your plan!
Our Specialities
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Community
Support on managing socials, creating content, and campaign management.
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Strategy
Planning and support on market research, campaign planning, and more.
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PR & Influencers
Leveraging our contacts in games press and influencers across genres and sizes.
Case Studies
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The Garden Path
The Garden Path was one of the first games we chose to publish at Mooncat Games. We supported their launch with a wide range of activities like localization, distribution, social media management, influencer campaigns, marketing planning, and more…
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Eastshade
We accompanied Eastshade Studios throughout the campaign. With no marketing budget and no other communications staff in-house, we had a very targeted PR campaign for the game, positioning it as a non-violent 3D exploration game, or “Skyrim: Photo Mode”.
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Dordogne
We announced the game in April 2020, both on the PR and community fronts, including setting up a Reddit AMA which made it to the global front page and doubling the social following in a few weeks…
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Tray Racers!
We announced the game in June 2022, obtaining a slot on the GamesRadar Future Games Show for the big reveal. Our efforts were very fruitful, delivering coverage from high-profile and respected publications like Eurogamer, Nintendo Life, Rock Paper Shotgun, Gematsu and more…
What our clients say.
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“I couldn't imagine releasing another game without them.”
“Charlene and her team's expertise across press, influencers, events and strategy has only been matched by their flexibility and support as our plans evolved over a long development cycle. I couldn't imagine releasing another game without them.”
James Simpson, GoldFire Studios
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"They can adapt to the MANY challenges we face in game development"
"Ishtar Games has been working with Mooncat Games for nearly 4 years now, and they've been the best PR partners we could ever hope for! They can adapt to the MANY challenges we face in game development, and the communication with them has always been nice and enriching!"
Bruno Laverny, Ishtar Games
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"They were responsive, flexible, and got me fantastic media coverage."
“Mooncat did a fantastic job helping me launch The Crimson Diamond! They were responsive, flexible, and got me fantastic media coverage. Highly recommended!”
Julia Minamata, The Crimson Diamond
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"Mooncat Games managed to line us up extremely important preview coverage"
"Through shrewdness and thoughtful planning, Mooncat Games managed to line us up extremely important preview coverage that jumpstarted our announcement campaign."
Danny Weinbaum, Eastshade Studios
Let’s work together!
Press:
Influencers:
Partnerships:
Tell us about your game: